Operating Model & Funnel Design
Define how your business creates and converts demand, from first touch to revenue. We build the math and structure to guide targeting, handoffs, and growth.
RevOps Before You Hire RevOps
Fractional RevOps to build the systems, models, and reporting you need to grow with clarity, consistency, and control.
Why Early-Stage RevOps Matters
There’s an old sailing principle:
“The time to reef is when you first think about it.”
We feel the same way about Revenue Operations and GTM Engineering.
Early-stage companies often say, “We know we need RevOps — but we’re too small for it.”
But by the time they decide they’re ready, the cost of fixing what’s broken is far higher than building it right the first time, the complexity has already set in and the discipline is missing.
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Data is fragmented
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Processes aren’t followed
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Systems are siloed or misaligned
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GTM teams are running shadow spreadsheets
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Revenue isn’t tracked correctly
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Teams are out of sync
Foundations get laid by early hires, each bringing their own tools and workflows. When those people leave and someone new brings in something else, the whole machine starts to strain — and RevOps becomes a rescue project, not a growth layer.
When it’s finally time to raise, the problems become visible. The numbers don’t line up. The metrics aren’t tracked. The unit economics aren’t clear. There’s no formula behind the forecast — and no story behind the system.
Decisions You Make Early Stay With You
The CRM you pick.
The handoffs you define.
The way you track acquisition and retention.
These decisions shape your options later. Choose the wrong tools, or delay foundational work, and you’ll feel it in every decision as you try to scale.
That’s why we started Palaemon — to provide early-stage SaaS companies with experienced, fractional Revenue Operations before they hire full-time.
We help you:
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Make decisions early that won’t limit you later
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Design the right systems the first time
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Build the structure and visibility you’ll need to scale and raise — when it matters most
RevOps before you hire RevOps.
“Success is nothing more than a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day”
– Jim Rohn
Revenue infrastructure for scalable growth
CRM Architecture & Implementation
We rebuild your HubSpot or Salesforce instance to reflect your buyer journey — not internal process — and to support real reporting, not just activity logs.
Reporting & Dashboards
Dashboards designed to show what matters. No vanity metrics — just clear views of pipeline, conversion, velocity, and health.
Metric Frameworks
Align your reporting to real performance: CAC, CTS, GRR, NRR, and more. We make sure metrics are understood, consistent, and tied to decisions.
Attribution & Lifecycle Tracking
UTM setup, lifecycle stages, and handoff rules that connect Marketing, Sales, and CS. Know where leads come from — and where they stall.
Forecasting Models
Simple, flexible forecasting models that show where you’re headed — and what has to happen to hit target. Built for alignment and visibility.
Automation & Process Improvements
We identify where automation saves time and removes friction — from enrichment to routing to CS handoffs. No bloated workflows, just what’s needed.
Coaching & Leadership Support
Ongoing support for founders, RevOps leads, and Sales managers. We provide structure, feedback, and strategic input — reliably, and with context.
Our services
RevOps & GTM Engineering
We build the models, data, and systems that give early-stage SaaS companies the structure to grow. Clear targets, clean data, and a go-to-market engine that’s ready to scale.
Sales Leadership & Advisory
We help SaaS companies build the structure, process, and leadership discipline their sales teams need to perform. Clear roles, strong management, and a pipeline you can trust.
For Investors
We help portfolio companies scale with discipline by building the GTM foundations early. We bring visibility, reporting, and operational control to support confident, sustainable growth.